- The electric 2025 Ram 1500 REV and plug-in-hybrid Ramcharger pickup trucks can be identified by their unique “RAM” logo.
- Unlike the gas-only Ram 1500, the EV and PHEV’s logo has a different font that even glows in some instances.
- Ram’s alternate logo originated as a scribble during a design exercise before becoming the brand’s signal of electrification.
For those who haven’t been paying attention, there are some big changes coming to Ram trucks. Not only has the brand introduced a refreshed version of its traditional half-ton lineup, but it also has now pulled the covers off its first electric pickup with the Ram 1500 REV as well as its first plug-in-hybrid pickup with the Ram 1500 Ramcharger. With both trucks signaling the start of Ram’s move towards electrification, they debut an exclusive logo that identifies their uniqueness.
A New Kind of Ram
Compared with the regular trucks, the EV and PHEV’s logo has a different font where the letters R-A-M are all connected. The badge on their grilles is also illuminated, and it pulsates when they’re charging. Even lower-spec models like the Ramcharger Tradesman have the glowing emblem. The other exterior badges on the side of the front doors and on the tailgate match the one on the nose, but none of them light up.
Speaking to one of Ram’s lead exterior designers, he told Car and Driver that the initial concept for the alternate “RAM” logo was based on something one of the team members scribbled out during a design exercise. It was ultimately chosen because the precise, technical characteristics convey a contemporary look that fits the new electrified trucks.
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Senior Editor
Eric Stafford’s automobile addiction began before he could walk, and it has fueled his passion to write news, reviews, and more for Car and Driver since 2016. His aspiration growing up was to become a millionaire with a Jay Leno–like car collection. Apparently, getting rich is harder than social-media influencers make it seem, so he avoided financial success entirely to become an automotive journalist and drive new cars for a living. After earning a journalism degree at Central Michigan University and working at a daily newspaper, the years of basically burning money on failed project cars and lemon-flavored jalopies finally paid off when Car and Driver hired him. His garage currently includes a 2010 Acura RDX, a manual ’97 Chevy Camaro Z/28, and a ’90 Honda CRX Si.
Source: www.caranddriver.com