The Oubuters’ parents — whose company has sold 90 million kick scooters — have invested more than 10 million francs in the project, although the brothers declined to specify how much.
More known for chocolate, watches and banking, Switzerland did have a car industry in the early 20th century, with long forgotten brands such as Ajax, Fischer and Turicum.
High production costs and a tiny home market doomed many, although Switzerland does host some niche manufacturers.
“Ideas can be developed in Switzerland, the marketing is taking place here, but the mass production somewhere else. Microlino is the latest example of that,” said Daniel Geissmann at the Swiss Transport Museum in Lucerne.
“There is a market for such a car,” he said. “It’s striking and it’s fun.”
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