On a bright, cloudless June day, a masked luchador with a clown nose and a Mario hat runs around an open-air ring taunting his opponents. After a growling introduction from an announcer in Spanish, the clown joins in a two-on-two melee. He and his blue-masked partner bounce their opponents off the ropes, engage in a series of acrobatic flips and kicks that sometimes include the referee, until they finally take down their opponents with theatrical slaps and a shocking piledrive. The clown and his partner emerge victorious, drinking in the cheers and jeers of the nearby crowd.
It’s not a scene you might expect at your typical music festival — but this was not your typical music festival.
Festival La Onda — run by Latitude 38 Entertainment, the same company that puts on the annual BottleRock Napa Valley — is said to be the only major multi-day festival in Northern California to focus exclusively on Latin music. It’s marking its inaugural run this weekend on the same Napa Valley Expo grounds that hosted last weekend’s BottleRock. And after a day full of delightful musical offerings and a vibe steeped in Latin pride on Saturday, it had patrons begging for the festival to return.
“It’s like my roots,” said Eduardo Matus, a Mexico City native who has been in the U.S. for 12 years. “It’s always nice to enjoy your culture even when you’re not at home… It’s special for me.”
Festivalgoers cheer for Mexican wrestlers in a lucha libre show during day one of the inaugural La Onda Latin music festival in Napa, Calif., on Saturday, June 1, 2023. La Onda festival featured international Latin artists of different genres as thousands of festival goers enjoy their performances in addition to food and drinks and other attractions. The second and last day of the festival continues Sunday. (Ray Chavez/Bay Area News Group)
Mexican wrestlers, Sin Limits, bottom left, Acero Dorado, Fatal and el Payaso Tilin and the referee perform in a lucha libre show during day one of the inaugural La Onda Latin music festival in Napa, Calif., on Saturday, June 1, 2023. La Onda festival featured international Latin artists of different genres as thousands of festival goers enjoy their performances in addition to food and drinks and other attractions. The second and last day of the festival continues Sunday. (Ray Chavez/Bay Area News Group)
Jaylan Rendon Lara, 5, of Alameda, along with festivalgoers, cheer for Mexican wrestlers in a lucha libre show during day one of the inaugural La Onda Latin music festival in Napa, Calif., on Saturday, June 1, 2023. La Onda festival featured international Latin artists of different genres as thousands of festival goers enjoy their performances in addition to food and drinks and other attractions. The second and last day of the festival continues Sunday. (Ray Chavez/Bay Area News Group)
Mexican wrestlers, el Payaso Tilin, left, and Fatal perform in a lucha libre match during day one of the inaugural La Onda Latin music festival in Napa, Calif., on Saturday, June 1, 2023. La Onda festival featured international Latin artists of different genres as thousands of festival goers enjoy their performances in addition to food and drinks and other attractions. The second and last day of the festival continues Sunday. (Ray Chavez/Bay Area News Group)
Mexican wrestlers, Sin Limits, is upended by Fatal in a lucha libre match during day one of the inaugural La Onda Latin music festival in Napa, Calif., on Saturday, June 1, 2023. La Onda festival featured international Latin artists of different genres as thousands of festival goers enjoy their performances in addition to food and drinks and other attractions. The second and last day of the festival continues Sunday. (Ray Chavez/Bay Area News Group)
A referee raises the hands of Mexican wrestlers, El Payaso Tilin, left, and Sin Limits, after defeating Acero Dorado and Fatal in a lucha libre match during day one of the inaugural La Onda Latin music festival in Napa, Calif., on Saturday, June 1, 2023. La Onda festival featured international Latin artists of different genres as thousands of festival goers enjoy their performances in addition to food and drinks and other attractions. The second and last day of the festival continues Sunday. (Ray Chavez/Bay Area News Group)
All day, crowds hustled past giant Loteria cards and gleaming low-riders to enjoy the festival’s offerings. While the crowd of 30,000 was largely youthful, dozens of families — from abuelitas to infants in arms and kids in strollers — came to take part in the festivities and made up a mellow, friendly throng.
Robert Grey came from Sacramento with his wife and sister to take his daughter and nephew to their first concert. He bounced up and down to the beats of the Mexican reggaetonero Yng Lvcas with his 3-year-old on his hip. “We want to bring our kids and have a good time,” he said, noting that sharing this music served as a way to pass the torch. “We have to keep it going, for the culture.”
The musical selection offered a diverse slate of genres and artists from pop, rock, and rap to regional Mexican, cumbia, and reggaetón. Almost all of the artists were outspoken in their joy of playing for a festival dedicated to Latin music and their delight was mirrored by the deeply receptive crowds.
“These Latin festivals are so important,” said singer Ximena Sariñana in Spanish during a press conference after her set. “It was so beautiful … to be able to play here.”
Earlier in the day, rock trio Wonderfox helped kick off the festival with an invigorating set that flitted from grungy, aggressive headbangers to dreamy, hypnotic alt-rock. Lead singer and guitarist Isabel Valencia performed with an infectious delight, stomping atop speakers and jumping around the stage as she shredded and sang with a measured bite and beauty perfect for the genre.
Latin Pop singer Danna Paola, center, performs during day one of the inaugural La Onda Latin music festival in Napa, Calif., on Saturday, June 1, 2023. La Onda festival featured international Latin artists of different genres as thousands of festival goers enjoy their performances in addition to food and drinks and other attractions. The second and last day of the festival continues Sunday. (Ray Chavez/Bay Area News Group)
Latin Pop singer Danna Paola, top, performs during day one of the inaugural La Onda Latin music festival in Napa, Calif., on Saturday, June 1, 2023. La Onda festival featured international Latin artists of different genres as thousands of festival goers enjoy their performances in addition to food and drinks and other attractions. The second and last day of the festival continues Sunday. (Ray Chavez/Bay Area News Group)
Latin Pop singer Danna Paola, right, performs during day one of the inaugural La Onda Latin music festival in Napa, Calif., on Saturday, June 1, 2023. La Onda festival featured international Latin artists of different genres as thousands of festival goers enjoy their performances in addition to food and drinks and other attractions. The second and last day of the festival continues Sunday. (Ray Chavez/Bay Area News Group)
Latin Pop singer Danna Paola performs during day one of the inaugural La Onda Latin music festival in Napa, Calif., on Saturday, June 1, 2023. La Onda festival featured international Latin artists of different genres as thousands of festival goers enjoy their performances in addition to food and drinks and other attractions. The second and last day of the festival continues Sunday. (Ray Chavez/Bay Area News Group)
Festivalgoers more around as Los Angeles Azules perform during day one of the inaugural La Onda Latin music festival in Napa, Calif., on Saturday, June 1, 2023. La Onda festival featured international Latin artists of different genres as thousands of festival goers enjoy their performances in addition to food and drinks and other attractions. The second and last day of the festival continues Sunday. (Ray Chavez/Bay Area News Group)
La Arrolladora singer Julio Haro walks along the safety rail as he sings much closer to fans during day one of the inaugural La Onda Latin music festival in Napa, Calif., on Saturday, June 1, 2023. La Onda festival featured international Latin artists of different genres as thousands of festival goers enjoy their performances in addition to food and drinks and other attractions. The second and last day of the festival continues Sunday. (Ray Chavez/Bay Area News Group)
Mexican singer Eden Muñoz performs during day one of the inaugural La Onda Latin music festival in Napa, Calif., on Saturday, June 1, 2023. La Onda festival featured international Latin artists of different genres as thousands of festival goers enjoy their performances in addition to food and drinks and other attractions. The second and last day of the festival continues Sunday. (Ray Chavez/Bay Area News Group)
Puerto Rican singer and rapper Farruko performs during day one of the inaugural La Onda Latin music festival in Napa, Calif., on Saturday, June 1, 2023. La Onda festival featured international Latin artists of different genres as thousands of festival goers enjoy their performances in addition to food and drinks and other attractions. The second and last day of the festival continues Sunday. (Ray Chavez/Bay Area News Group)
Puerto Rican singer and rapper Farruko performs during day one of the inaugural La Onda Latin music festival in Napa, Calif., on Saturday, June 1, 2023. La Onda festival featured international Latin artists of different genres as thousands of festival goers enjoy their performances in addition to food and drinks and other attractions. The second and last day of the festival continues Sunday. (Ray Chavez/Bay Area News Group)
Thousans of festivalgoers attend day one of the inaugural La Onda Latin music festival in Napa, Calif., on Saturday, June 1, 2023. La Onda festival featured international Latin artists of different genres as thousands of festival goers enjoy their performances in addition to food and drinks and other attractions. The second and last day of the festival continues Sunday. (Ray Chavez/Bay Area News Group)
Mexican singer and rapper Gera MX performs during day one of the inaugural La Onda Latin music festival in Napa, Calif., on Saturday, June 1, 2023. La Onda festival featured international Latin artists of different genres as thousands of festival goers enjoy their performances in addition to food and drinks and other attractions. The second and last day of the festival continues Sunday. (Ray Chavez/Bay Area News Group)
A few hours later, Latin pop wonder Danna Paola — who also goes by Danna — took the stage for a performance that was spectacular in every sense of the word. She began the set standing alone atop a giant black pyramid in a shimmering golden corset, singing about her tendency to fall in and out of love too quickly. Moments later a cadre of 10 scantily clad dancers burst from behind the pyramid in an explosion of frenetic motion. The dancers carried her and dangled her upside down as she belted, crooned, and delivered impressive, tumbling vocal flourishes over danceable pop beats.
Los Ángeles Azules delivered their classic brand of cumbia that has been making crowds sway for nearly five decades, Saturday being no exception. Their iconic two-beat rhythm seemed to compel the crowd to move: with partners carving space to spin one another, single people engaging in jaunty, articulated cumbia footwork, and one member of the crowd balancing on one foot to swing their crutch to the rhythm.
After a day celebrating the new and the old school of Latin and Mexican music, a representative from each took the stage to close out the night. Junior H, whose singing hits the satisfying sweet spot between croon and whine, brought out his modern take on corridos tumbados. Supported by a skilled band playing stuttering brass, he poured his heartbreak into the microphone.
Alejandro Fernández represented a dynasty of Mexican singing excellence. He’s son of the late legendary Mexican singer Vicente Fernández and father of singer Alex Fernández — who opened the festival. Bedazzled in a leather mariachi outfit, Alejandro Fernández transfigured the crowd into a multitude united in song — with some fans belting along to lyrics, some blinking away tears.
Mexican singer Alejandro Fernandez performs during day one of the inaugural La Onda Latin music festival in Napa, Calif., on Saturday, June 1, 2023. La Onda festival featured international Latin artists of different genres as thousands of festival goers enjoy their performances in addition to food and drinks and other attractions. The second and last day of the festival continues Sunday. (Ray Chavez/Bay Area News Group)
Mexican singer Alejandro Fernandez performs during day one of the inaugural La Onda Latin music festival in Napa, Calif., on Saturday, June 1, 2023. La Onda festival featured international Latin artists of different genres as thousands of festival goers enjoy their performances in addition to food and drinks and other attractions. The second and last day of the festival continues Sunday. (Ray Chavez/Bay Area News Group)
Festivalgoer Jorge Fonseca, of Middletown, also known as the ‘little horse dancer’ dances as Mexican artist Eden Muñoz performs during day one of the inaugural La Onda Latin music festival in Napa, Calif., on Saturday, June 1, 2023. La Onda festival featured international Latin artists of different genres as thousands of festival goers enjoy their performances in addition to food and drinks and other attractions. The second and last day of the festival continues Sunday. (Ray Chavez/Bay Area News Group)
Mexican singer Alejandro Fernandez performs during day one of the inaugural La Onda Latin music festival in Napa, Calif., on Saturday, June 1, 2023. La Onda festival featured international Latin artists of different genres as thousands of festival goers enjoy their performances in addition to food and drinks and other attractions. The second and last day of the festival continues Sunday. (Ray Chavez/Bay Area News Group)
Mexican singer Alejandro Fernandez performs during day one of the inaugural La Onda Latin music festival in Napa, Calif., on Saturday, June 1, 2023. La Onda festival featured international Latin artists of different genres as thousands of festival goers enjoy their performances in addition to food and drinks and other attractions. The second and last day of the festival continues Sunday. (Ray Chavez/Bay Area News Group)
Festivalgoers watch Mexican singer Alejandro Fernandez perform during day one of the inaugural La Onda Latin music festival in Napa, Calif., on Saturday, June 1, 2023. La Onda festival featured international Latin artists of different genres as thousands of festival goers enjoy their performances in addition to food and drinks and other attractions. The second and last day of the festival continues Sunday. (Ray Chavez/Bay Area News Group)
Festivagoers Eva Zapian, left, and Lupita Sandoval take selfies as Los Angeles Azules perform during day one of the inaugural La Onda Latin music festival in Napa, Calif., on Saturday, June 1, 2023. La Onda festival featured international Latin artists of different genres as thousands of festival goers enjoy their performances in addition to food and drinks and other attractions. The second and last day of the festival continues Sunday. (Ray Chavez/Bay Area News Group)
Mexican group Los Angeles Azules perform during day one of the inaugural La Onda Latin music festival in Napa, Calif., on Saturday, June 1, 2023. La Onda festival featured international Latin artists of different genres as thousands of festival goers enjoy their performances in addition to food and drinks and other attractions. The second and last day of the festival continues Sunday. (Ray Chavez/Bay Area News Group)
Junior H singer performs during day one of the inaugural La Onda Latin music festival in Napa, Calif., on Saturday, June 1, 2023. La Onda festival featured international Latin artists of different genres as thousands of festival goers enjoy their performances in addition to food and drinks and other attractions. The second and last day of the festival continues Sunday. (Ray Chavez/Bay Area News Group)
Junior H singer performs during day one of the inaugural La Onda Latin music festival in Napa, Calif., on Saturday, June 1, 2023. La Onda festival featured international Latin artists of different genres as thousands of festival goers enjoy their performances in addition to food and drinks and other attractions. The second and last day of the festival continues Sunday. (Ray Chavez/Bay Area News Group)
Sunday offers even more delights, including Maná, a titanic force in Latin rock for decades, Silvana Estrada – winner of the 2022 Latin Grammy for new artist for her affecting vocal performance and shimmering lyricism, and Café Tacvba, darlings of the Latin Indie rock wave since the early 90s.
Beyond the two main stages, the festival also features a club, a dancefloor, a silent disco, karaoke, shops, and a spa, along with plenty of food and drink offerings
Beverages offered selections from nearby Napa valley wineries as well as custom cocktails and good old beer, with the addition of Mexico’s delicious Aguas Frescas and Argentina’s high-caffeine Yerba Mate.
Food leaned heavily into Mexican offerings – burritos, tacos, birria, tortas, and churros – with empanadas and ceviche holding down the rest of Latinoamérica and a smattering of fusion and Italian fare rounding things out.
Despite Mexican food’s reputation for being affordable, expect to pay festival prices: a soggy (if tasty and ginormous) burrito paired with an agua de jamaica ran nearly $30 including tax and tip, and a typical entrée sat between $18 to $25 a pop, though several festival goers reported their satisfaction with the crispy fish tacos and flaky empanadas.
Gabby Martinez, was one of those patrons, and between bites of fresh food, she reflected on the warm welcome of the festival and its patrons. “It feels like one of those cookouts where you don’t know everybody, but you know you’re going to get along with everyone — it’s family,” she said. “What I love about this festival is that it brings us together. I hope they keep this going.”
Cristian Velasco, left, and his fiancee, Lorena Franco, of Fresno, dance to the DJ tunes in the silent disco floor during day one of the inaugural La Onda Latin music festival in Napa, Calif., on Saturday, June 1, 2023. La Onda festival featured international Latin artists of different genres as thousands of festival goers enjoy their performances in addition to food and drinks and other attractions. The second and last day of the festival continues Sunday. (Ray Chavez/Bay Area News Group)
Mexican singer Eden Muñoz performs during day one of the inaugural La Onda Latin music festival in Napa, Calif., on Saturday, June 1, 2023. La Onda festival featured international Latin artists of different genres as thousands of festival goers enjoy their performances in addition to food and drinks and other attractions. The second and last day of the festival continues Sunday. (Ray Chavez/Bay Area News Group)
Festivalgoers wqtch Eden Muñoz perform during day one of the inaugural La Onda Latin music festival in Napa, Calif., on Saturday, June 1, 2023. La Onda festival featured international Latin artists of different genres as thousands of festival goers enjoy their performances in addition to food and drinks and other attractions. The second and last day of the festival continues Sunday. (Ray Chavez/Bay Area News Group)
Latin Pop singer Danna Paola performs during day one of the inaugural La Onda Latin music festival in Napa, Calif., on Saturday, June 1, 2023. La Onda festival featured international Latin artists of different genres as thousands of festival goers enjoy their performances in addition to food and drinks and other attractions. The second and last day of the festival continues Sunday. (Ray Chavez/Bay Area News Group)
Puerto Rican singer and rapper Farruko performs during day one of the inaugural La Onda Latin music festival in Napa, Calif., on Saturday, June 1, 2023. La Onda festival featured international Latin artists of different genres as thousands of festival goers enjoy their performances in addition to food and drinks and other attractions. The second and last day of the festival continues Sunday. (Ray Chavez/Bay Area News Group)
Mexican singer and rapper Gera MX performs during day one of the inaugural La Onda Latin music festival in Napa, Calif., on Saturday, June 1, 2023. La Onda festival featured international Latin artists of different genres as thousands of festival goers enjoy their performances in addition to food and drinks and other attractions. The second and last day of the festival continues Sunday. (Ray Chavez/Bay Area News Group)
Festivalgoers Agustoin Torres, 10, sits on the shoulder of his Father, Alfonso Torres, of Cotari, as they wqtch Eden Muñoz perform during day one of the inaugural La Onda Latin music festival in Napa, Calif., on Saturday, June 1, 2023. La Onda festival featured international Latin artists of different genres as thousands of festival goers enjoy their performances in addition to food and drinks and other attractions. The second and last day of the festival continues Sunday. (Ray Chavez/Bay Area News Group)
Festivalgoers attend day one of the inaugural La Onda Latin music festival in Napa, Calif., on Saturday, June 1, 2023. La Onda festival featured international Latin artists of different genres as thousands of festival goers enjoy their performances in addition to food and drinks and other attractions. The second and last day of the festival continues Sunday. (Ray Chavez/Bay Area News Group)
Festivalgoers Yesenia Montano, left, and David Tejada, of Naoa, have a good time during day one of the inaugural La Onda Latin music festival in Napa, Calif., on Saturday, June 1, 2023. La Onda festival featured international Latin artists of different genres as thousands of festival goers enjoy their performances in addition to food and drinks and other attractions. The second and last day of the festival continues Sunday. (Ray Chavez/Bay Area News Group)
Mexican group Los Angeles Azules perform during day one of the inaugural La Onda Latin music festival in Napa, Calif., on Saturday, June 1, 2023. La Onda festival featured international Latin artists of different genres as thousands of festival goers enjoy their performances in addition to food and drinks and other attractions. The second and last day of the festival continues Sunday. (Ray Chavez/Bay Area News Group)
Thousans of festivalgoers attend day one of the inaugural La Onda Latin music festival in Napa, Calif., on Saturday, June 1, 2023. La Onda festival featured international Latin artists of different genres as thousands of festival goers enjoy their performances in addition to food and drinks and other attractions. The second and last day of the festival continues Sunday. (Ray Chavez/Bay Area News Group)
Festivalgoers attend day one of the inaugural La Onda Latin music festival in Napa, Calif., on Saturday, June 1, 2023. La Onda festival featured international Latin artists of different genres as thousands of festival goers enjoy their performances in addition to food and drinks and other attractions. The second and last day of the festival continues Sunday. (Ray Chavez/Bay Area News Group)
A festivalgoer lays down on the turf during day one of the inaugural La Onda Latin music festival in Napa, Calif., on Saturday, June 1, 2023. La Onda festival featured international Latin artists of different genres as thousands of festival goers enjoy their performances in addition to food and drinks and other attractions. The second and last day of the festival continues Sunday. (Ray Chavez/Bay Area News Group)
