Fifty years ago in Santa Barbara, the Egg McMuffin joined the McDonald’s menu for the first time.
To celebrate, on Thursday, Nov. 18, McDonald’s will take customers back to those days by featuring the 1971 throwback price of 63 cents. The one catch: You have to order on the McDonald’s app.
The Egg McMuffin was the brainstorm of Herb Peterson, an advertising exec who became a McDonald’s franchisee. He created the sandwich as a way to introduce breakfast to the fast-food giant.
“Peterson was very partial to eggs Benedict,” a McDonald’s SoCal vice president, Monte Fraker, explained to the Associated Press for Peterson’s 2008 news obituary. The sandwich consisted of an egg that had been formed in a Teflon circle with the yolk broken, topped with a slice of cheese — the hollandaise substitute — and grilled Canadian bacon. It was served open-faced on a toasted and buttered English muffin.
And the rest is fast-food breakfast history. The Egg McMuffin resulted in a morning stream of customers for the burger chain, with other chains following McDonald’s into the breakfast business.
Thursday’s sandwich deal will be available for drive-thru, takeout or dine-in at participating McDonald’s during morning breakfast hours.
Source: www.mercurynews.com