Animation is big business for Hulu, as the streamer’s roster of cartoons regularly rank in the top ten for hours watched on the platform, thanks to shows like Bob’s Burgers, Futurama, King of the Hill and many more. Seeking to capitalize on the popularity of adult animation, Hulu’s launching a sub-brand to house all of its animated and anime-based content, as originally reported by Variety. Animayhem is now the home for legacy content like the above titles and original content like Solar Opposites and Koala Man.
All told, the hub/sub-brand allows access to 2,600 episodes of traditional animated programming, spread across 46 series, and a whopping 18,400 episodes of anime, spread across 435 series. That’s over 20,000 episodes of cartoon goodness, for those keeping count. As such, Hulu is advertising the platform as the streamer’s “Animation Destination.”
The surprise-launch of Animayhem comes just two weeks before the latest Futurama reboot, and that’s just the start of the streamer’s plans for animation domination. Hulu’s ordered new episodes of Mike Judge’s King of the Hill and it plans on having a heavy presence at this year’s San Diego Comic-Con, promising an immersive experience called “Hulu Animayhem: Into the Second Dimension.”
In the meantime, the hub’s already available as part of the standard Hulu subscription, so go ahead and binge Archer, Family Guy and all the hundreds upon hundreds of available anime series like One Piece and Naruto.
Source: www.engadget.com