Bud Light, a beer brand has been embroiled in controversy since enlisting transgender figure Dylan Mulvaney to advertise its product, has resumed tweeting after a prolonged pause on Twitter. But the new tweet is getting majorly ratioed amid persistent public backlash against the brand.
“Crack a cold one: we’ve got an epic summer ahead. Sock tans included,” Bud Light tweeted when sharing a one-minute commercial.
The post marked Bud Light’s first tweet since a mid-April post that was ratioed as people hammered the brand over the Mulvaney fiasco.
The new tweet on Thursday does not appear to be faring any better.
“None of this is funny until & unless you apologize for using Dylan Mulvaney—a man pretending to be a woman—as your spokesperson. It’s insulting that you think an ad about summer will make us forget our principles. The boycott continues,” Liz Wheeler tweeted in response to Bud Light’s new post.
“You know there’s no recovering from the predicament you’ve put yourself in, right?” someone else wrote.
“Denounce gender ideology or conservatives will never buy your beer again,” another person tweeted.
The new ad is apparently part of an advertising blitz for the beleagured brand.
“This summer, Bud Light is setting out to have the brand’s biggest summer campaign ever with the new ‘Easy to Summer’ commercial that shows how effortless it is to enjoy the summer season. In addition to the new creative, the brand is announcing a national summer music tour, and welcoming some famous NFL friends of the brand to the backyard with new social content,” a press release states.
Anheuser-Busch has so far failed to appease the large contingent of angry customers who are supporting a boycott movement.
Last week, CEO Brendan Whitworth noted in a press release, “We are providing financial assistance to our independent wholesalers to help them support their employees.” He also said, “To all our valued consumers, we hear you. Our summer advertising launches next week, and you can look forward to Bud Light reinforcing what you’ve always loved about our brand – that it’s easy to drink and easy to enjoy.”
Last month a press release touted Bud Light’s support for the National LGBT Chamber of Commerce.
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