Bud Light has partnered with transsexual TikTok personality Dylan Mulvaney to promote its beer for March Madness.
The announcement that the 25-year-old self-promoter would serve as a spokesman for the Anheuser-Busch subsidiary coincided with Mulvaney’s revelation Saturday that Bud Light had sent him bespoke packs of beer celebrating his “365 Days of Girlhood.”
Mulvaney, whose activism involves “normalizing the bulge” among male transsexuals, recently made headlines after he revealed that Vice President Kamala Harris had written him a letter suggesting that his “journey” toward looking less like a man was courageous.
Harris’ comments followed Mulvaney’s interview with President Joe Biden in the Oval Office. In the interview, the TikTok personality suggested that Republicans had scapegoated “trans and non-binary people” for “society’s downfall,” and Biden insinuated that efforts to protect children from genital mutilation were immoral.
In an Instagram post over the weekend, Mulvaney revealed that Bud Light had taken the Biden White House’s lead in his aggrandizement.
Mulvaney wrote, “Happy March Madness!! Just found out this had to do with sports and not just saying it’s a crazy month. In celebration of this sports things @budlight is giving you the chance to win $15,000! Share a video with #EasyCarryContest for a chance to win! Good luck! #budlightpartner.”
The TikTok personality posted another video wherein he brandishes a Bud Light can while taking a bubble bath.
Critics sounded off online upon learning that the announcement of this partnership was not an elaborate April Fool’s gag but rather an actual marketing scheme.
Jaimee Michell, founder of Gays Against Groomers, tweeted, “Dylan Mulvaney is the new (botched) face of Bud Light [clown emoji] @budlight either doesn’t know their customers or they do and just don’t give a sh**. I’m guessing the latter. What a disgrace.”
After admitting that the promotion “might genuinely be the weirdest thing” he had ever seen, Spectator contributing editor Stephen Miller suggested that surrealist filmmaker David Lynch “is sitting there going ‘what the f*** is this?'”
Townhall columnist Derek Hunter wrote that Bud Light is now “the groomer of beers,” a knock on Budweiser’s old claim to be “king of beers.”
Conservative political commentator Liz Wheeler said that a real woman — one “who birthed 5 kids, homeschools, runs a business, doesn’t sleep much or have time to put on makeup & heels as often as she’d like” — would be more deserving of the custom pack of beer and a partnership than “the man with eyeshadow & plastic surgery who pretends he’s a woman.”
One commenter theorized that the ad, ostensibly damaging to the beer’s brand, was “paid for by Coors.”
Daily Wire host Michael Knowles took solace in the fact that he was never a Bud Light fan to begin with and that his “personal favorite canned alcohol, White Claw, is already gay enough that it has no need to prove its LGBT bona fides by sponsoring a transvestite.”
David Hookstead of OutKick claimed, “We’ve now reached the point where we can’t even drink beer in America without politics being shoved down our throats. Factory workers just want a cold one. Not a woke transgender debate.”
Whereas some critics posited that this marketing partnership may ultimately hurt sales, Mythinformed indicated that sales are besides the point: “Bud Light knows hiring Dylan Mulvaney won’t help sales — but that’s not why they hired him. It will, however, significantly improve their ESG score. That’s why they did it.”
Anheuser-Busch, a multi-billion company, made explicit in recent Environmental, Social and Governance reports its intention to “enable a sustainable and inclusive future” and use “the power of our brands to inspire change.”
As part of the company’s push to boost its ESG score and endear itself to LGBT activists, Anheuser-Busch previously partnered with the National LGBT Chamber of Commerce and GLAAD. These and other such partnerships involved the company helping to bankroll LGBT causes and peddling rainbow aluminum bottles.
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