Created as a part of the Ad Council’s “It’s Up To You” initiative aimed at spreading important information about the Covid-19 vaccine, Lisa Sherman, the media company’s president and CEO, is hopeful that Stewie and Brian’s explanation will get through to at least one vaccine laggard, because let’s face it, it sure as hell seems like we’re running out of ways to convey crucial vaccine info at this point.
“With millions of Americans still unsure about getting vaccinated against COVID-19, it’s more important than ever that we have smart, informative and entertaining messages like this that will boost confidence in the vaccines,” Sherman told Deadline. “This new work from Seth MacFarlane and the team at Family Guy is bringing critical vaccine information to audiences in a fresh and hilarious way that will surely inspire people to take the next step in slowing the pandemic. We are grateful to our partners at Disney and Fox for their passion and collaboration at this pivotal moment in time.”
Family Guy showrunners, Rich Appel and Alec Sulkin agree, telling the outlet they’re happy with their clip. “We were proud to work with some of the nation’s leading immunologists and epidemiologists on this PSA,” they said. “And while we never understood a single note they gave us, we took them all.”